The 13-Layer Audit System
What happens inside a ScrubLayer audit
14 automated checks. Each one returns a score, specific findings, and actionable fixes.
Run a Free Audit →AI Detection
Score Range
0 = definitely AI, 100 = definitely human
What We Analyze
Writing patterns, sentence structure, vocabulary distribution, perplexity scores, and stylistic markers across GPT-4, GPT-4o, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, Copilot and more
Why It Matters
AI-generated content can hurt your search rankings, damage your brand credibility, and get flagged by clients and editors
Example Finding
87% AI probability — likely GPT-4. Flagged phrases: 'It is worth noting that', 'In today's rapidly evolving landscape', 'Furthermore, it is important to'
vs. competitors: GPTZero and Originality.ai also detect AI — but only ScrubLayer tells you how to fix it
Hallucination Check
Score Range
100 = all claims verified, 0 = multiple false claims found
What We Analyze
Every factual claim, statistic, quote, and attribution in your content — verified against live web sources in real time
Why It Matters
AI models make up facts. Publishing hallucinated statistics or fake quotes destroys credibility and can create legal liability
Example Finding
UNVERIFIED: 'Studies show 73% of consumers prefer AI-written content' — no source found for this statistic. Recommend removing or citing a real source.
vs. competitors: Originality.ai has basic fact checking. GPTZero has limited claim checking. Only ScrubLayer uses live web search to verify claims in real time.
Brand Voice Analysis
Score Range
100 = perfectly on-brand, 0 = completely off-brand
What We Analyze
Tone consistency, robotic phrase detection, jargon usage, vocabulary alignment with your brand guidelines, and audience-appropriate language
Why It Matters
Off-brand content confuses customers, weakens brand identity, and signals to readers that your content was outsourced or AI-generated
Example Finding
Found 4 robotic phrases: 'leverage synergies', 'in conclusion', 'it goes without saying', 'moving forward'. Tone assessment: Corporate and generic — inconsistent with your conversational brand voice.
vs. competitors: No competitor offers brand voice analysis. This check is unique to ScrubLayer.
Legal & Compliance Risk
Score Range
100 = no legal risk, 0 = high legal risk
What We Analyze
Unsubstantiated medical claims, unlicensed financial advice, misleading product claims, FTC compliance, industry-specific regulations for healthcare, finance, legal, real estate and education
Why It Matters
Publishing unverified medical or financial claims can result in FTC action, lawsuits, and reputational damage
Example Finding
HIGH RISK: 'This supplement cures diabetes' — unsubstantiated medical claim violating FTC guidelines. Recommend immediate removal or revision with proper disclaimers.
vs. competitors: No competitor offers legal risk scanning. This check is unique to ScrubLayer.
SEO Quality
Score Range
100 = excellent SEO, 0 = poor SEO
What We Analyze
Keyword density and stuffing, heading structure (H1/H2/H3), content depth, thin content detection, meta description potential, internal linking opportunities, and topic coverage
Why It Matters
Poor SEO structure means your content won't rank regardless of quality
Example Finding
Keyword 'content marketing' appears 14 times (4.2% density) — over the 2% recommended threshold. H1 missing. No H2 subheadings found. Content is 280 words — below the 300-word minimum for indexing.
vs. competitors: Originality.ai has a content optimizer. GPTZero has no SEO check.
Readability
Score Range
100 = perfectly readable for your audience, 0 = unreadable
What We Analyze
Flesch-Kincaid Grade Level, Flesch Reading Ease, Gunning Fog Index, average sentence length, passive voice percentage, vocabulary complexity, and paragraph structure
Why It Matters
Content written above your audience's reading level loses readers. Content written below it loses credibility.
Example Finding
Flesch-Kincaid Grade Level: 14.2 (College level). Target for general audience: Grade 8. Average sentence length: 28 words — recommend breaking sentences over 20 words. Passive voice: 34% — recommend under 15%.
vs. competitors: Originality.ai and GPTZero have basic readability scores. ScrubLayer uses full Flesch-Kincaid and Gunning Fog formulas with specific sentence-level fixes.
Sentiment & Manipulation Analysis
Score Range
100 = appropriate balanced sentiment, 0 = manipulative or inappropriate
What We Analyze
Emotional tone, fear-based marketing tactics, false urgency, guilt-tripping, social pressure tactics, audience sentiment match, and consistency of emotional register throughout
Why It Matters
Manipulative content damages brand trust. Mismatched sentiment confuses readers and reduces engagement.
Example Finding
MANIPULATION FLAG: 'Act now before it's too late' — false urgency tactic detected. FEAR-BASED: 'Your competitors will leave you behind' — anxiety-inducing language. Overall sentiment: Aggressive. Recommended: Confident and helpful.
vs. competitors: No competitor offers sentiment or manipulation analysis. This check is unique to ScrubLayer.
Engagement Prediction
Score Range
100 = viral potential, 0 = very low engagement expected
What We Analyze
Headline strength and power words, hook quality, content structure, emotional resonance, value proposition clarity, shareability triggers, and platform-specific optimization for LinkedIn, Twitter, blog, email and more
Why It Matters
Great content that nobody reads is wasted. Engagement prediction tells you what to fix before you publish.
Example Finding
Headline score: 42/100. Missing power words. No curiosity gap. Hook type: Weak statement. Recommendation: Add a number and emotional trigger. Example: 'The 7 AI Content Mistakes That Are Killing Your Rankings (And How to Fix Them)'
vs. competitors: No competitor offers engagement prediction. This check is unique to ScrubLayer.
Fact Density & EEAT
Score Range
100 = highly credible, expert content, 0 = vague and untrustworthy
What We Analyze
Facts per 100 words, claim classification (statistics vs opinions vs vague statements), source quality, specificity scoring, and Google's EEAT framework (Experience, Expertise, Authoritativeness, Trustworthiness)
Why It Matters
Google uses EEAT to rank content. Low fact density and vague claims directly hurt your search rankings.
Example Finding
Fact density: 1.2 facts per 100 words (below the 3-5 recommended for blog posts). Vague phrases found: 'many experts say', 'studies show', 'most people'. EEAT Score: 34/100. Expertise: Low — no credentials or first-hand experience demonstrated.
vs. competitors: No competitor offers EEAT scoring. This check is unique to ScrubLayer.
Plagiarism Check
Score Range
100 = completely original, 0 = heavily plagiarized
What We Analyze
Content similarity against billions of indexed web pages using Copyleaks — the industry standard plagiarism detection engine used by universities and publishers worldwide
Why It Matters
Duplicate content is penalized by Google. Plagiarism damages credibility and can result in legal action.
Example Finding
3 matches found. 12% similarity with Forbes.com article from March 2024. 8% similarity with HubSpot blog post. Identical text: 'Content marketing is the process of creating valuable, relevant content...'
vs. competitors: Originality.ai and GPTZero also have plagiarism checking. ScrubLayer uses Copyleaks — the same engine trusted by major universities.
AI Rewrite Suggestions
Score Range
100 = no rewrites needed, 0 = entire piece needs rewriting
What We Analyze
Every flagged section across all other checks gets a one-click AI rewrite suggestion in multiple modes: Standard, More Human, More Formal, More Casual, Shorter, Simpler, More Engaging
Why It Matters
Finding problems is useless without fixing them. ScrubLayer is the only tool that gives you ready-to-use rewrites for every issue found.
Example Finding
Original: 'In today's rapidly evolving digital landscape, businesses must leverage AI technologies.' Rewrite (More Human): 'AI is changing how businesses work — and the companies moving fast are pulling ahead.'
vs. competitors: No competitor offers AI rewrite suggestions. This check is unique to ScrubLayer.
Overall Risk Assessment
Score Range
100 = safe to publish, 0 = do not publish
What We Analyze
Composite risk verdict combining all checks into a single publish/hold/rework recommendation with specific next steps prioritized by impact
Why It Matters
You need one clear answer: is this content ready to publish? The overall risk assessment gives you that answer with full justification.
Example Finding
RISK LEVEL: High. NOT SAFE TO PUBLISH. Primary issues: AI detection 89%, 2 legal risk flags, 1 hallucinated statistic. Recommendation: Fix legal claims and hallucination before publishing. AI score acceptable after rewrites.
vs. competitors: Basic overall scores exist in most tools. ScrubLayer's combines all 14 checks with specific prioritized next steps.
Executive Summary
Score Range
Overall score 0–100
What We Analyze
Synthesizes all 12 checks into a single score, clear verdict, top 3 issues, and a plain-English publish recommendation
Why It Matters
You need the bottom line fast. The executive summary gives you everything in one place so you can decide in seconds.
Example Finding
Score: 67/100. Verdict: FIX FIRST. Top issues: High AI detection (78%), weak engagement score (42%), 1 unverified claim. Recommendation: Address AI patterns and engagement before publishing. Legal and SEO checks passed.
vs. competitors: All tools have an overall score. ScrubLayer's executive summary includes prioritized issues and specific action steps.